Stefani Sassos: Navigating Magazine Media and Mastering the Art of the Pitch

In today’s energizing episode of Media Savvy, we sit down with Stefani Sassos, the power behind nutrition and fitness at Good Housekeeping Magazine. Stefani shares her unique blend of expertise and heartwarming authenticity, lifting the veil on the life of a media-savvy nutritionist who can make working with media never seem like a 'heavy lift’ while never leaving her Big Fit Greek ethos behind!

In This Episode:

• Stefani’s Start: How a career in clinical dietetics surprisingly transitioned to the world of media.
• Kindness in Media: The role of faith and family values in shaping Stefani's approach to work and creativity.
• A Day in the Life at Good Housekeeping: The unexpectedly rich and varied tasks of a Nutrition & Fitness Director.
• Media Training: Where Stefani honed her skills for the spotlight and the mentors who guided her.
• Challenges and Triumphs: Navigating high-pressure situations and celebrating rewarding media projects.
• Trendsetting in Media: Staying ahead of the curve and making content stand out across platforms.
• The Perfect Pitch: What catches Stefani’s eye among hundreds of pitches and how she chooses her go-to resources. Also get a glimpse here of what not to do if you want to get your name in the news!
• Fitness as a Superwoman: Balancing a hectic schedule with staying strong and fit, even during pregnancy.
• Advice for Aspiring Media Pros: Stefani’s wisdom for those looking to make their mark in magazine media.

 

Resources Mentioned:

• Good Housekeeping Magazine
• Stefani Sassos’ Social Media Profiles
• Good Housekeeping’s Snack Awards List

 

Bonnie’s Resources:

• Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
• Bonnie’s website: https://betterthandieting.com 
• BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
• Follow Bonnie on Social Media:  
  Instagram:@bonnietaubdix and     
                    @BTDmedia
  X (Twitter):      @eatsmartbd
  Facebook: @BonnieTaubDix.RDN

Threads: https://www.threads.net/@bonnietaubdix 

• Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
• Get in touch: mediasavvybtd@gmail.com 

 

 

About Our Guest:

Stefani Sassos, MS, RDN, CDN, the Nutrition & Fitness Director at the Good Housekeeping Institute, is a registered dietitian, certified personal trainer, and an exemplar of fitness and nutrition expertise. Her dedication to evidence-based content empowers millions to make informed choices for a healthier life. Between CrossFit sessions and family time, Stefani is a driving force for trustworthy health information and a testament to living a balanced life.