Media Savvy with Bonnie Taub-Dix
Media Savvy is the podcast that takes you behind-the-scenes to look at what it takes to get noticed by the media and become the go-to expert they keep coming back to. Your host, Bonnie Taub-Dix, an award winning author, a media trainer and a nutrition expert, will be sitting down with the best in the business, from traditional TV experts to social media gurus, to share their secrets to helping you build your reputation and boost your business with the confidence and tools you need to shine in the spotlight. Tune in and let’s get media savvy…
Episodes

Feb 5, 2025
Feb 5, 2025
1 hr 15 sec
In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling.
Whether you’re an aspiring food writer, a seasoned stylist, or just curious about what it takes to write recipes for publication, this episode is packed with actionable tips and inspiring advice. Raeanne’s honesty about her challenges and triumphs in media will resonate with anyone looking to elevate their career.
Oh — and you’ll also see why Raeanne almost made me cry!
What You’ll Learn in This Episode:
Raeanne’s journey into recipe writing and what inspired her award-winning book.
How Raeanne overcame her initial discomfort with media interviews and her tips for stepping into the spotlight.
The key elements editors look for in a recipe and how to avoid common pitfalls.
How to balance creativity with precision when writing recipes for publication.
Tips for adapting recipes for different platforms: cookbooks, magazines, blogs, and brand collaborations.
Raeanne’s process for preparing for media interviews, including food demos and crafting memorable soundbites.
Top three tips for food styling that will make your dishes shine on camera.
Advice for aspiring recipe developers and food writers on where to start and how to stand out.
Quote from the Episode:
"The story behind the recipe is just as important as the ingredients themselves." – Raeanne Sarazen
Raeanne’s Resources:
The Complete Recipe Writing Guide by Raeanne Sarazen on Amazon
LinkedIn: https://www.linkedin.com/in/raeannesarazen/
Instagram: https://www.instagram.com/rsarazen/
Website: https://raeannesarazen.com/ (sign up for her newsletter)
Connect with Raeanne via email.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
Let’s Connect!
For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!
Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark.

Jan 22, 2025
Jan 22, 2025
20 min
In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality.
Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media kit’s impact. With practical advice and real-world examples, this episode is packed with actionable insights to elevate your media game.
What You’ll Learn:
The essential components of a media kit, including a compelling bio, contact details, high-resolution images, press coverage, and more.
Why curating your media highlights matters and how to choose what strengthens your brand.
What to avoid in your media kit, including outdated content and overwhelming information.
The pros and cons of including pricing and social media metrics in your kit.
Strategic tips for tailoring your kit to different audiences and keeping it up to date.
Quick Tips Mentioned in This Episode:
Consider creating separate kits for media and brands if your audiences have distinct needs.
Always ask about a company’s budget before quoting rates to avoid undervaluing yourself.
Balance professionalism with personality in your bio and visuals to stand out.
Keep it concise: a short, polished kit is more impactful than a long, cluttered one.
Creating a media kit is an investment in your professional future. Take these tips and start building a kit that will leave a lasting impression on the media, brands, and collaborators you want to work with! If you found this episode helpful, subscribe, leave a review, and share it with someone who’s ready to take their media presence to the next level. Follow me on Instagram @BTDmedia for more media-savvy insights.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Jan 8, 2025
Jan 8, 2025
39 min
In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.
We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.
What You’ll Learn in This Episode
How Elizabeth and Hillary teamed up to create "The Menopause Dietitians" brand.
Why menopause nutrition is a crucial yet underserved topic.
The pros and cons of working with a partner in business and media.
Tips for identifying a niche and building your reputation around it.
The role of media training in their success.
How their individual books contribute to their collective work.
Advice for anyone considering collaboration or working with a partner.
Links and Resources
Connect with Elizabeth Ward: @ewardmsrd
Connect with Hillary Wright: @hwrightrd
Learn more about "The Menopause Dietitians": @menopausedietplan
Elizabeth Ward’s book: Expect the Best: Your Guide to Healthy Eating Before, During, and After Pregnancy
Hillary Wright’s book:The Prediabetes Diet Plan: How to Reverse Prediabetes and Prevent Diabetes through Healthy Eating and Exercise
The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health and Happiness, by Hillary Wright & Elizabeth Ward
Key Takeaways
"Partnerships are most successful when you balance strengths and have open communication."
"Media training can elevate your message and make your expertise stand out."
"Don’t underestimate the power of identifying and serving a niche market.”
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
Let’s Connect!
Love this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.

Dec 18, 2024
Dec 18, 2024
15 min
Welcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far?
As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth.
Whether you’re a dietitian, entrepreneur, coach, or professional in any field, this episode is packed with actionable advice to help you decide if narrowing your focus is right for you — without boxing yourself in.
What You’ll Learn in This Episode
What Does It Mean to Niche Down?
Defining your niche as a unique specialty that intersects your passions and expertise.
Examples from nutrition, tech, and other fields.
The Benefits of Niching Down:
Establishing yourself as the go-to expert in your field.
Reducing competition and simplifying your marketing efforts.
How niching down can open doors to media opportunities, partnerships, and more.
The Risks of Over-Niching:
Why being too specific can limit your market and stifle growth.
The importance of flexibility and avoiding the trap of branding yourself too narrowly.
Finding the Sweet Spot:
Practical steps to balance focus and flexibility in your business:
Conducting market research.
Aligning your niche with your passions and skills.
Starting small and expanding gradually.
Staying adaptable as trends and interests evolve.
Personal Examples:
How I’ve embraced my dual niche in nutrition and media to create a sustainable, rewarding career.
Why I recommend using your name as your brand to maintain flexibility.
Memorable Quote from This Episode:
“Your niche should give you focus, not limitations. It’s not about shutting doors — it’s about opening the right ones.”
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
Let’s Connect!
If you found this episode helpful, please subscribe and leave a review! Your feedback means the world to me, and it helps others discover the podcast. Share this episode with a friend or colleague who’s wondering if niching down is the right move for them.
Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark.

Dec 4, 2024
Dec 4, 2024
52 min
Introduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy.
What You’ll Learn:
The Catalyst for Action: Discover what drove Jaclyn to start challenging widespread nutrition myths.
Confronting Misinformation: Learn about the challenges Jaclyn faced and how she tackles misinformation head-on.
Maintaining Credibility: Jaclyn reveals her strategies for ensuring accuracy and maintaining trust with her audience.
Critical Thinking Skills: Tips on how to critically assess nutrition information and identify credible sources.
Debating with Diplomacy: Strategies for handling disagreements professionally and effectively in the field of nutrition.
Becoming a Trusted Source: Steps to build your reputation as a reliable resource in media.
Inspirational Mentors: Jaclyn discusses influences and mentorships that shaped her approach to media and nutrition.
Social Media’s Double-Edged Sword: The impact of social media on public discourse around diet and health.
Personal Drive: What keeps Jaclyn motivated in her quest to debunk health myths.
Empowering the Audience: Actionable advice for listeners to become discerning consumers and confident commentators in their areas of expertise.
Closing Thoughts: Jaclyn London not only educates us on the dangers of misinformation but also inspires us to raise our voices against it. Tune in to learn how you can make a difference and help foster a more informed and healthier society.
Don’t forget to subscribe to our podcast, leave a review, and share this episode with anyone who wants to learn how to stand firm in their truth in the face of myths and misinformation.
Jaclyn London’s Resources:
Website: https://www.jaclynlondonrd.com/
Instagram: @jaclynlondonrd
Book: Dressing on the Side: https://www.amazon.com/gp/product/1538747456?tag=hacboogrosit-20
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Nov 20, 2024
Nov 20, 2024
14 min
Host: Bonnie Taub-Dix, MA, RDN, CDNPodcast: Media Savvy
Episode Overview:Feeling anxious about TV, radio, or print interviews? You’re not alone! In this episode, I share proven strategies to turn nerves into confidence and shine in any media setting because even the calmest-looking interviewee may be silently trembling, and you’d never know it.
Bonnie knows firsthand how those butterflies in your stomach can feel more like a swarm of bees but she doesn’t let those feelings distract her from what she needs to accomplish or from getting her messages out there. Staying sharp and focused is especially important when you’re representing brands.
What You’ll Learn:
TV Interviews: Why they’re intimidating and how to prepare, from picking the right attire to mastering body language and breathing techniques.
Radio/Podcast Interviews: Tips for voice control, staying engaging, and using bullet-point notes to sound natural.
Magazine/Print Interviews: How to be concise, avoid jargon, and beat, not meet deadlines to ensure your quotes are featured.
Key Takeaway:Preparation and a positive mindset are your secret weapons. Embrace your nerves, use them as fuel, and remember: confidence grows with every step you take.
Call to Action:Subscribe to Media Savvy for more insider tips, and share your media experiences — exciting and exhausting — with me on Instagram @BTDmedia!
Teasers:Next up: how to stand out with your message, the importance of a media kit, and getting press coverage even without a huge following.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Nov 6, 2024
Nov 6, 2024
56 min
Episode Description:In this episode of Media Savvy, Bonnie sits down with Stephanie Thurrott, a seasoned freelance writer and content creator with over 20 years of experience. Stephanie has contributed to major platforms like Today.com and Everyday Health, covering topics ranging from health and wellness to travel and food. Together, we explore the art of freelance writing, how to get started, and the evolving role of media for writers. Whether you're an aspiring writer, a professional looking to establish yourself in the media, or someone navigating the unpredictable world of freelancing, this episode is packed with practical advice and inspiring insights!
Key Topics:
Getting Started in Freelance Writing: Stephanie shares her journey into writing and the early challenges she faced, offering valuable tips for beginners.
Positioning Yourself as a Writer: How professionals, especially those in fields like health and wellness, can establish themselves as credible writers and overcome the challenges of being typecast.
Building a Portfolio: Practical ways for new writers to gain experience and build their portfolio without an extensive list of bylines.
Highlighting Credentials: Advice for experts (like dietitians) on how to balance showcasing their expertise while proving their writing abilities.
The Pitching Process: Stephanie walks us through her method for pitching story ideas to editors and how to tailor pitches to fit the voice of each outlet.
Adapting to the Media Landscape: Writers today are not just creators but also marketers. Stephanie shares how she has adapted to changes in the media world and her thoughts on how AI is impacting writers.
Balancing Passions and Writing: How to decide which stories to pursue, especially when covering a variety of topics like health, wellness, food, and travel.
Improving Writing Skills: The strategies Stephanie uses to continuously improve her writing and keep her creativity flowing.
Wellness Writing Trends: Key areas of growth in wellness writing and what aspiring writers should be paying attention to.
Navigating Freelance Uncertainty: Advice for handling the ups and downs of freelancing, along with tips on managing uncertainty in your career.
Stephanie’s Substack: A sneak peek into her Substack newsletter and how it fits into her freelance career.
Advice to Younger Self: If Stephanie could send a message to her younger self, what would she say?
How to Get Published: One realistic piece of advice for someone wanting to write a story and see it go to press.
Links and Resources:
Connect with Stephanie Thurrott:
Email: Steph.thurrott@gmail.com
or subscribe to my Mexico City Substack: www.eternalspringcdmx.substack.com
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Oct 23, 2024
Oct 23, 2024
17 min
Episode Summary: In this episode of Confidence Chronicles, Bonnie Taub-Dix dives deep into the sneaky confidence killers that show up when we least expect them—whether you’re preparing for a big media interview or simply sharing your expertise with the world. From the fear of rejection to second-guessing and even fear of success, Bonnie unpacks the emotional blocks that can derail your confidence and prevent you from stepping into your true potential.
QUICK ANNOUNCEMENT:
If you’ve ever dreamed about working with media, it’s time to stop dreaming and start making it your reality! And I have something special just for you!
For my Media Savvy listeners, I'm slashing the price of my Media Master course but this discount is only available until the end of October.
This isn't just a course—it’s your stepping stone to mastering the spotlight and excelling at any interview — whether it’s for TV, social media videos, radio, podcasts, print or online platforms. If you order now it also comes with special bonuses like my pitching template and my detailed equipment list if you want to set up a home studio plus my media makeup favorites including where to buy my favorite makeup and how much it costs.
If you want to elevate your media game and really make an impact, the time to act is now. Enroll today by just going to my website BetterThanDieting.com and hit the Media Course tab. Enter the code SAVE150 to grab your special discount at checkout OR go to btdmedia.teachable.com/p/media-masterclass, and let's start this journey together. Enter SAVE150 at checkout and let’s ignite your media career today!
C’mon — let’s ignite your media career and turn your credibility into visibility. You’re just a step away from getting YOUR name in the news! Enroll today and start your journey to becoming media-savvy.
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Through personal stories, Bonnie shares her own challenges with these confidence killers and reveals actionable tips to squash them before they do any damage. This episode is packed with practical advice for anyone struggling to find their voice—whether in front of a camera or behind the scenes.
In This Episode, You’ll Learn:
How fear of rejection can stop you from embracing your abilities.
Why seeking approval from others kills your authentic confidence.
The hidden dangers of second-guessing and how to break free from it.
Why both fear of failure and fear of success can hold you back.
The perfectionism trap and how progress, not perfection, is the key to moving forward.
How media messages and comparison culture erode your confidence and how to overcome it.
Why support from family and colleagues might not always be there—and why that’s okay.
How to balance ambition and relationships when your success feels threatening to others
If you found this episode helpful, share it with someone who could use a confidence boost! And don’t forget to subscribe to Media Savvy for more empowering strategies. Together, we can silence those confidence killers and rise above them. You’ve got this! Remember: You get to decide how far you go, how hard you push, and how bright you shine.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Oct 2, 2024
Oct 2, 2024
37 min
Join us on this inspiring episode of the Media Savvy Podcast as we delve into the world of journalism with the incredible Aly Walansky, a journalist who has mastered the art of captivating audiences across a vast range of media platforms. From lifestyle to hard news, Aly’s versatility and insightful storytelling have made her a standout figure in today’s media landscape.
What You'll Learn in This Episode:
Early Inspirations: Discover Aly’s journey from a young enthusiast to a leading voice in journalism. What ignited her passion for writing, and how did she find her path in this competitive field?
Adapting to Audiences: Aly discusses how she tailors her writing style to connect effectively with diverse audiences, ensuring her content resonates whether she’s exploring financial advice or health trends.
AI in Writing: Hear Aly’s perspective on using artificial intelligence in journalism. How has technology influenced her writing process and the quality of her work?
Conquering Interview Nerves: Learn how Aly handles the jitters before big interviews and her strategies for staying calm and collected under the spotlight.
Staying Productive: Aly shares her personal techniques for maintaining focus and productivity when deadlines loom, from managing distractions to optimizing her workspace.
Tackling Tough Assignments: Even the best get assignments they’re not thrilled about. Aly reveals how she approaches less appealing topics while still delivering stellar content.
Embracing Independence: Aly explains the significance of her Substack platform, how it empowers her independence, and its impact on her professional relationships and content delivery.
Crafting the Perfect Pitch: Gain insights into Aly’s pitching process. What makes a pitch irresistible to editors, and how can freelancers overcome the fear of rejection?
Qualities of a Dream Interviewee: What do journalists look for in their perfect subject? Aly outlines the traits that make someone stand out during an interview.
Secrets of Versatile Writing: Aly divulges her secrets to handling a broad range of topics with ease and confidence.
Messages to Younger Self: Aly reflects on what advice she would give her younger self, offering a unique glimpse into her personal growth and evolution.
Advice for Aspiring Journalists: In a rapidly changing industry, Aly shares invaluable advice for those looking to make a mark in journalism today.
Connect with Aly Walansky:
Aly’s Substack Newsletter: alywalansky.substack.com/
Aly on Instagram: https://www.instagram.com/alywalansky/
Aly on Muckrack: https://muckrack.com/aly-walansky
Thank you for tuning into the Media Savvy Podcast. If you enjoyed this episode, please subscribe and share it with others who might appreciate Aly’s profound insights into journalism and storytelling. Don’t miss our next episode for more enriching conversations with media experts!
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Sep 25, 2024
Sep 25, 2024
17 min
Welcome: Bonnie Taub-Dix, host of the Media Savvy Podcast, welcomes listeners to a new episode focused on effective networking at industry conventions.
Today's Topic: Today’s topic highlights networking at large events like the Food & Nutrition Conference and Expo (FNCE), but the tips we’re talking about here can really apply to any social situation that requires schmoozing — whether it’s a work-related conversation or cocktail parties. Bonnie shares her personal experiences and offers insights into making meaningful connections, even when it's overwhelming.
Key Highlights:
Before the Event:
Business Cards: Importance of having business cards, preferably with a photo to make a memorable impact.
Elevator Pitch: Tips on crafting a concise and compelling personal brand slogan.
Media Kit: Advice on preparing a simple yet informative media kit to share with potential connections.
Packing Tips:
Recommendations for what to pack to ensure you come across as professional and prepared. Includes essentials like notepads, chargers, and appropriate attire.
At the Event:
Confidence is Key: Encouragement to approach the event with confidence, which is crucial for making good impressions.
Asking Questions: The importance of being curious and engaging genuinely with others, especially media professionals.
Navigating the Expo: Strategies for making the most out of walking the expo floor, including taking notes and photos for future stories.
After the Event:
Follow Up: The significance of following up with new contacts through personalized messages and proposing next steps.
Social Media Engagement: How to use social media to maintain and strengthen connections made during the event.
Conclusion: Bonnie wraps up by emphasizing the exciting and invigorating aspects of networking, despite its challenges. She encourages listeners to view each interaction as a mini-interview and to remain authentic.
Be sure to grab the tip sheet Bonnie mentioned: “Confidence - How to Find Your Voice and Lose Your Insecurity to Build Your Media Business”. Go here: https://bit.ly/BTDMediaMakers
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s website: https://betterthandieting.com
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and @BTDmediaX (Twitter): @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com




