Media Savvy with Bonnie Taub-Dix

Have you ever dreamed of writing a book?
Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence.
My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thought leaders land traditional book deals—with clients earning over $6 million in deals from publishers like Penguin Random House, Wiley, and Hay House.
In this episode, Meghan shares:
What publishers are really looking for in a nonfiction how-to book
Her secret-sauce method that gets her clients agents (and deals!)
The biggest mistakes first-time authors make when pitching
Traditional vs. self-publishing: What’s best for credibility, visibility, and growth
How to use your book to land media opportunities and grow your business
Her advice for overwhelmed aspiring authors (hint: you don’t need to be “a writer”)
Whether you’re ready to start writing or still sitting on a brilliant book idea, this episode will help you finally take the leap.
Connect with Meghan:Take the quiz to find out if you're ready to write your book: https://www.meghanstevenson.com/quiz
Website: meghanstevensonbooks.com
Email: hello@meghanstevensonbooks.com
Instagram: @megstevenson
Tiktok: @meghan.stevenson.books
YouTube: @meghanstevenson
 
Connect with Bonnie:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
Enjoying the show?You know I’d love it if you would follow, rate, and review the Media Savvy podcast! Tag me @BTDmedia and share your biggest takeaways. 

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”?Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day.
If that sounds familiar, this episode is for you.
In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not.
From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious.
You’ll hear about:
Why staying relevant has nothing to do with being trendy — and everything to do with being valuable
How I’ve pivoted across decades of media shifts (from talk shows to TikTok)
Why brands chose to work with me — even without a massive social following
The difference between emulating and copying — and why learning from others is smart, not shameful
My go-to tips for staying visible and authentic in a crowded space
Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one.
Because the truth is: there’s room for you.No one else can do it quite like you.
Connect with Bonnie’s:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Think you have to be on camera to work in media? Think again.
In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight.
We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world.
What we cover: The power of authentic networking (and why cold pitching isn’t your only option) How to land brand work even if you’re not a content creator Off-camera media opportunities that introverts and busy parents will love How Melissa stays top-of-mind with editors and gets called back again and again Tips for staying organized when you're juggling writing, consulting, and clinical work Her #1 piece of advice for anyone trying to break into media today
About Melissa:Melissa Mitri, MS, RDN, is a freelance writer, nutrition consultant, and media expert who works with top outlets, brands, and health platforms. She helps professionals get seen and published — even without being on camera — and brings a relatable perspective through her ongoing work in private practice.
 Follow Melissa on Instagram: @melissamitri.rd Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid.
Connect with Bonnie:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

What happens when the spotlight doesn’t feel exciting… but heavy?
If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you.
In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession.
And yes... I was nervous.
After decades in the media, that might sound surprising. But here’s what I’ve learned: confidence isn’t something you find once—it’s something you build over and over again.
 In this episode, you’ll hear:
A story about the very first time I stood on stage in front of 1,500 people
Why speaking to peers hits harder (and feels more personal)
How to manage nerves when the pressure’s on
The myth of “flawless” speakers — and what audiences actually remember
My 3-part “Confidence Triangle” that helps speakers show up prepared and powerful
Why visibility is about more than being seen—it’s about making an impact
And remember:  if the spotlight feels a little heavy? That’s okay. It just means your voice carries weight!
Connect with Bonnie:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Episode Summary:In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins.
They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life.
What You’ll Learn: How evergreen sales can create consistent income—and why it's about connection, not just conversion The crossover between successful media pitching and successful sales strategies Why celebrating your wins (instead of downplaying them) is key to both business and media success The small daily ritual Nicole swears by to stay focused and grounded as a CEO How to balance building a business while raising a family — without burning out Nicole’s best advice for anyone ready to step into the spotlight and grow with confidence
Connect with Nicole: Nicole's Website Listen to The Shift Show Podcast Follow Nicole on Instagram
Connect with Bonnie:Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again.
In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts.
We’ll cover:
Why introverts thrive in media
How to show up—even if you don’t want to show your face on camera
Why perfection is the enemy of progress
How to stand out in a saturated space
And why YOU (yes, you) can (and should) pitch yourself—without a publicist, agent or manager
Plus, I’ll share real-life stories from my media journey and clients I’ve coached, along with practical tips you can use right now to take your next step.
If this episode lights a fire in you, let’s talk. Book a discovery call and let’s uncover how to build your media brand and your bank account—on your terms. My contact info is in the show notes or DM me on Instagram @BTDmedia.
 Tune in, take notes, and let’s turn your voice into visibility.
And by the way—you’re looking mighty media savvy today.
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Episode Summary:In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today.
Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception.
In This Episode, You’ll Learn:- Why watching trends isn’t just for brands—it’s a power move for media professionals-  How to tell the difference between fleeting fads and foundational shifts-  Creative, lesser-known ways to stay informed about nutrition trends- The top trends Shannon is watching in 2025 (you might be surprised!)-  Smart strategies for using trends to boost engagement and relevance on social media and beyond
Golden Moments: Shannon reveals a trend that took off faster than expected—and how she pivoted her messaging A thoughtful discussion on navigating trends that feel ethically tricky or scientifically shaky How dietitians and health professionals can use trend tracking to stay visible and credible in the media
Why You Should Listen:Whether you’re a dietitian, health communicator, or media-minded entrepreneur, this episode is packed with actionable insights, relatable stories, and a fresh take on how trends can help you stay relevant, resonant, and real in a rapidly evolving media landscape.
Shannon’s Resources: 
Website: shannoncrocker.ca 
Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/ 
Linkedin: https://www.linkedin.com/in/shannoncrockerrd/  
 
Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!)
Spark IG: @sparkrds  https://www.instagram.com/sparkrds/ 
Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/
 
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
 
Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field.
In this episode of The Media Savvy Podcast, I’m sharing: How my media appearances transformed my career The #1 mistake people make after landing media features How to leverage media to boost credibility and business growth Why playing the long game is more powerful than chasing trends
The media world moves fast, but opportunities don’t just happen—you create them. Learn how to step into the spotlight with confidence and turn media features into tangible business success.
Ready to take your media presence to the next level? My course, "How to Work With Media & Make Media Work for You," gives you step-by-step strategies to land features, secure partnerships, and build long-term credibility.
Join now!  https://btdmedia.teachable.com/p/media-masterclass
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book

Episode Summary:In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming.
What You’ll Learn in This Episode:
How Melissa got her start in media and what drives her passion for science-based communication.
The secrets behind the success of her podcast, Sound Bites®, and how she maintains audience loyalty in a crowded podcasting space.
Strategies for simplifying complex nutrition science without sacrificing accuracy.
How to identify trustworthy trends and topics to cover in media while avoiding sensationalism.
Tips for dietitians to combat misinformation effectively and amplify their voices.
The ethical considerations and updated FTC guidelines every media professional should know.
Melissa’s insights into handling challenging interviews and staying composed under pressure.
Predictions for the future of nutrition communication and how dietitians can stay relevant with emerging technologies and AI.
 
Guest Bio:Melissa Joy Dobbins, RDN, LD, CDCES, is the CEO of Sound Bites® Inc., where she specializes in food and nutrition communication, training professionals to improve their media, presentation, and communication skills. Her Sound Bites® Podcast has been a trusted source of evidence-based nutrition information for over a decade. Melissa’s accolades include the Media Excellence Award from the Academy of Nutrition and Dietetics and Outstanding Nutrition Entrepreneur of the Year.
Links and Resources:
Melissa Joy Dobbins: Sound Bites® Website
Sound Bites® Podcast: Listen Here
Melissa’s Social Media: Instagram, Twitter, LinkedIn
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book
Don’t miss this engaging conversation packed with insights for dietitians, podcasters, and media professionals alike! If you enjoyed this episode, please subscribe to the Media Savvy Podcast, leave a review, and share it with your network. Connect with us on Instagram @BTDMedia and let us know your biggest takeaway! Your feedback means SO much!
 

Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them)
Host: Bonnie Taub-Dix, RDN, Media Coach & Author
Episode Summary:
If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them.
Whether you struggle with overcomplicating your message, feeling nervous on camera, or not knowing what to pitch, I’ve got practical, real-world strategies to help you step up your media game.
What You’ll Learn in This Episode:
 Mistake #1: Jargon Overload – How to simplify your message so it’s digestible, engaging, and quotable. Mistake #2: Lack of Confidence – Why media success isn’t about being perfect—it’s about being prepared. Mistake #3: Not Knowing What to Pitch – How to craft compelling pitches that make journalists want to feature you.
Episode Highlights:
 The biggest reason dietitians don’t get quoted in the media (and how to change that) Why speaking like a research paper will get you passed over for interviews My best trick for sounding polished on camera—without memorizing a script How to make your pitches so good that journalists can’t ignore them The simple formula for turning vague topics into specific, media-friendly pitches
Resources & Links:
 Work with me! Want to get featured in the media and own your interviews like a pro? I can help. Take my media training course – How to Work with Media and Make Media Work for You walks you through everything you need to become media-savvy. Get the details [here]. 1:1 Media Training – Need personalized coaching? I offer one-on-one media training sessions to help you fine-tune your pitches, prep for interviews, and sharpen your media presence. Email me at mediasavvybtd@gmail.com or DM me on Instagram @BTDmedia to book a session!
Let’s Connect!
 Have questions or media challenges? DM me on Instagram or email me—I’d love to hear from you! Subscribe to the Media Savvy Podcast so you never miss an episode. Get more media insights—Sign up for my newsletter for expert tips delivered straight to your inbox.
Thanks for tuning in, and remember—your voice deserves to be heard! 
 
Bonnie’s Resources:
Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
Bonnie’s website: https://betterthandieting.com 
BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
Follow Bonnie on Social Media: Instagram:@bonnietaubdix and                       @BTDmediaX (Twitter):      @eatsmartbdFacebook: @BonnieTaubDix.RDN
Threads: https://www.threads.net/@bonnietaubdix 
Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
Get in touch: mediasavvybtd@gmail.com
Download a free chapter of Bonnie’s latest book